Contact us!
Email us: info@shopthe99.boutique
Text or call:
Parkway Place: 256-426-9528
Bridge Street: 256-426-2530
CoolSprings: 256-656-2914
YAY! We are so glad you are here! The Ninety Nine Boutique is a faith-inspired, women-owned small business founded by Sarah who serves as owner and CEO. The boutique blends fun, on-trend styles with a heartfelt mission to make every woman feel seen, valued, & confident.
The Ninety Nine Boutique got its start in 2019 during Sarah's college days, when she decided she wanted to be her own boss instead of clocking into a standard 9–5 job. Her parents graciously let her use their guest room, where she stored inventory, took product photos, & hand-packed every order.
Those early days in the guest room have turned into three brick-and-mortar storefronts, along with a thriving online boutique serving customers near and far. Every location is designed to feel welcoming, fun, & personal!
The name “Ninety Nine” comes from the parable in the Bible where the shepherd leaves the 99 sheep to find the 1 that is lost. This story reflects the heart behind the boutique: a reminder that Jesus cares deeply for each person & that every individual matters. The Ninety Nine exists to carry that same spirit of care, intention, and pursuit into the shopping experience.
Inspired by the story of Jesus leaving the 99 to find the 1, we celebrate the Joy of being Found. Through thoughtfully chosen clothing & gifts, we hope to share that same joy with you. Wherever you are on your journey, we pray that what you find here be: Found in Joy!
Every customer is more than a transaction; each one is valued and known
Style should be fun, accessible, & uplifting
Shopping small can make a big impact on communities, families, & dreams
Thank you for being here, supporting this dream, and choosing to shop small with Ninety Nine Boutique!